Microsoft's Bing has stopped crawling Reddit due to the platform's updated robots.txt file, restricting access to non-approved search engines, affecting search results outside of Google.
Reddit's $60 million per year deal with Google has fueled more traffic, empowering Reddit to dictate data access rules, setting a standard for how platforms control access and revenue potential.
Reddit clarified that the search engine restriction is not directly tied to the Google partnership and is a result of failed negotiations with other search engines on using Reddit content for AI, indicating a broader data control issue.
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