Netflix's co-CEO Gregory Peters reported progress with the company’s gaming initiatives during its Q4 2024 earnings call, highlighting plans for party and couch co-op games. The company aims to evolve traditional game nights and enhance user engagement. Netflix will continue investing in gaming technology and expanding its game catalog, including popular titles linked to its shows. Although the current impact on subscriber acquisition and retention is minor, the company sees potential for growth and plans to scale its gaming investment as it gains traction.
Netflix's co-chief executive officer Gregory Peters announced 'good early progress' in gaming and plans to further invest in technology and expand gaming options.
Peters described the upcoming couch co-op games as an evolution of traditional family game nights, highlighting a new direction for Netflix's gaming vision.
'We will continue adding mainstream titles... to our offerings,' said Peters, emphasizing the strategy to enhance the gaming experience for subscribers.
'We think of this as a successor to family board game night or an evolution of what the game show on TV used to be,' Peters stated.
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