Netflix has announced a price hike effective January 21 for all subscription tiers, including a move from $6.99 to $7.99 for the ad-supported option and from $15.49 to $17.99 for the ad-free tier. This increase is notable as it follows a recent surge in new subscribers, totaling 300 million. The company is also venturing into live content, planning to broadcast significant events, while several flagship series will conclude in 2025. This marks the first price increase since October 2023 and the first for its ad-supported tier.
Netflix is raising the price of its ad-supported tier from $6.99 to $7.99, and the ad-free tier from $15.49 to $17.99.
The earnings report revealed that Netflix added 19 million new subscribers, totaling 300 million users, with an estimated audience of 700 million viewers.
This price increase is Netflix's first since October 2023 and the first ever for the ad-supported tier.
As Netflix pushes further into live content, the company plans major events like the upcoming Jake Paul-Mike Tyson boxing match.
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