Netflix has raised its subscription prices for all U.S. subscribers after announcing a significant growth of 19 million new members. The price hike comes on the heels of strong performances like the success of 'Squid Games 2' and other notable events, which helped the company surpass $10 billion in operating income. The increases range from $1 to $2.50 depending on the plan. This move marks Netflix's ongoing strategy to invest in content, making it pricier than competitors like Amazon and Disney+.
Netflix's revenue growth allows for price increases, reflecting their commitment to enhancing content and subscriber experience, despite the higher cost to consumers.
The company's quarter earnings showcased impressive numbers with 19 million new subscribers and significant successes with original content, leading to an increase in operational income.
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