Apple TV 4K users in the US are now prompted to connect their Netflix accounts, allowing Netflix originals such as 'Squid Game' and 'Stranger Things' to be added to their Apple TV app watchlist. This integration marks a notable change for Netflix, which has historically resisted aggregation into third-party platforms, including Google TV. While Netflix is now listed in the Apple TV app, not all content is available yet, and the rollout is currently limited to US users. Both companies have not officially announced this update, continuing their competitive relationship.
Offering a universal watchlist from many different streaming services is a flagship feature of the Apple TV app, allowing users to keep up with new content.
Netflix co-founder Reed Hastings stated in 2018 that the company wouldn't integrate with Apple TV as they preferred customers viewing their content within their own service.
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