YouTube celebrates its two-decade anniversary while revealing shifting trends in content consumption, notably that TV has surpassed mobile as the preferred device for viewing in the US. This shift underscores the ongoing relevance of TVs, despite the dominance of smartphones. The report notes YouTube's leadership in streaming watch time, confirmed by Nielsen's research. Additionally, YouTube is developing a new feature called 'Watch With,' designed to allow creators to deliver live commentary on games and events, enhancing viewer engagement and interaction, initially tested with NFL content.
Now, a new report from YouTube claims TV has overtaken mobile to become the primary device for viewing content in the US.
YouTube has also announced that its working on a new feature called Watch With, allowing creators to produce live commentary and reactions.
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