In January 2024, mobile shopping made up nearly 47 percent of all online sales and by July 2024, the number increased to nearly 49 percent. The average mobile spending share averaged out to nearly 48 percent for the past seven months - which amounts to $280.4 billion spent on mobile devices from January to July of this year, a 10.2 percent growth year over year.
The shift to mobile spending has been a slow yet steady growth - the 2021 holiday season saw 43 percent of online sales driven by mobile commerce. However, consumer sentiment has shifted to demanding speedier and more convenient transactions and has been a major force in the uptick in mobile checkouts. This upcoming 2024 holiday season, Adobe predicts that 53 percent of online sales will be driven by mobile devices.
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