Yahoo is turning 30 without much publicity but is revitalizing its image for modern users through AI updates, app redesigns, and new acquisitions. In addition to technical upgrades, the company is embracing nostalgia by invoking 90s internet culture, using social media to engage younger audiences, and leveraging trends that resonate with Gen Z. The aim is to strike a balance between innovation and nostalgia to solidify its legacy as an original internet pioneer while appealing to contemporary users disenchanted with Big Tech.
"In 2025, Yahoo is thinking about: 'How do you draw from the past and all the great things that people loved about Yahoo?'"
"It’s an era romanticized by Gen Z, who knew little of a time when interactions online were more fleeting, anonymous, and, frankly, more fun."
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