"The console is targeted at the 'price-insensitive PlayStation ultra enthusiast.' The price point is 'not a significant barrier' for this audience, representing only a 'very small portion' of the total PlayStation fanbase."
"Those interested in the PS5 Pro are those who feel they 'must have the latest and greatest PlayStation tech.' This parallels individuals who always buy the newest iPhone, reflecting a niche yet passionate consumer base."
"PlayStation 5 already attracts the highest percentage of high-income household purchasers than other console platforms in the US, with 49% of hardware US buyers having incomes over $100k."
"Though the PS5 Pro's price at $700 is 'expensive,' it’s not aimed at the everyday PlayStation player but rather a select group willing to pay for premium tech."
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