Ikea's new platform, Ikea Preowned, allows customers to sell secondhand furniture to each other, aiming to capture a larger share of the secondhand market.
Jesper Brodin, chief executive of Ingka, emphasized that the company has an 'incredible confidence' in evolving digitally, enabling exciting new initiatives like Ikea Preowned.
The marketplace supports a trend towards sustainability, encouraging customers to recycle and repurpose furniture rather than contributing to waste in landfills.
Brodin noted how traditional platforms like eBay and Craigslist often behave like monopolies, suggesting that Ikea's new service can disrupt this dynamic by offering a user-friendly, more accessible alternative.
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