GM promoted former Apple executives Baris Cetinok and Dave Richardson to lead the Software and Services unit, emphasizing a tech-forward future for the company.
Cetinok and Richardson's leadership is expected to strengthen software engineering and product teams, ensuring continuity, speed, and quality in software development within GM vehicles.
Baris Cetinok's background includes key roles at Apple, Amazon, and Microsoft, contributing to the launches of significant Apple products and services like Apple Pay, iCloud, and more.
Cetinok expressed his enthusiasm for the new role at GM, highlighting his partnership with Dave Richardson in driving the Software and Services division.
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