Facebook is consolidating its monetization programs into a streamlined hub, enhancing opportunities for creators to earn through Reels, videos, photos, and posts.
Meta's statistics show over $2 billion earned by creators this year, with an 80% growth in payouts for Reels and short videos.
Despite the growth, Facebook's payouts still fall short compared to YouTube's $70 billion in creator payments over the last three years.
The bonus program on Facebook is currently invite-only, but an open enrollment system will be available next year for all creators.
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