Since then, the world's most popular social network has been redesigned dozens of times. But its aim has remained the same: to connect people online. And make mountains of money from advertising.
Other social networks, such as MySpace, existed before Facebook - but Mark Zuckerberg's site instantly took off when it launched in 2004, proving just how rapidly an online site of this kind could take hold. In less than a year it had one million users, and within four years it had overtaken MySpace - fuelled by innovations such as the ability to "tag" people in photos.
By expanding into less connected countries and offering free internet, the company has maintained and increased the number of Facebook users. At the end of 2023, Facebook reported it had 2.11 billion daily users.
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