Experts reflect on the Apple Vision Pro: lessons in cost, comfort and marketing strategy
Briefly

from The Drum5 months ago
Apple's Vision Pro headset, initially hailed as a groundbreaking device, has witnessed disappointing sales, prompting the company to reduce production estimates for 2024.
The Drumhttps://www.thedrum.com/news/2024/08/27/experts-reflect-the-apple-vision-pro-lessons-cost-comfort-and-marketing-strategy
Despite ambitious expectations and impressive features like eye-tracking and immersive AR/VR, sales didn't meet projections, giving rise to production cuts and a shift in focus towards generative AI.
The Drumhttps://www.thedrum.com/news/2024/08/27/experts-reflect-the-apple-vision-pro-lessons-cost-comfort-and-marketing-strategy
Read at The Drum
#apple-vision-pro #mixed-reality #sales-performance #consumer-technology #generative-ai
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