Andrei Cretu argues against the simplistic dichotomy of hybrid work as merely home or office. Instead, he advocates for a more nuanced understanding that emphasizes flexibility as beneficial for both employees and companies. The traditional office will evolve into a service rather than a fixed location, adapting to the needs of a distributed workforce. Cretu envisions that instead of pushing for employees to return to the office, organizations should bring the office to them, making it a more accessible and flexible utility.
"Everything should be made as simple as possible, but not simpler," Einstein is popularly credited with saying. Oversimplifying hybrid work limits its potential.
True hybrid work includes meaningful flexibility - beneficial for employees and advantageous for companies.
The office will stop being a location - it will become a service, adapting to the needs of employees.
The idea that the office is a fixed point on a map that everyone must commute to every morning is outdated.
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