Apple TV+ is now adopting streaming bundles to retain subscribers, a notable shift from Apple's previous strategy of being the central hub for content.
Despite embracing bundles, Apple's TV app struggles without support from major platforms like Netflix, limiting its success in becoming a content hub.
Apple is reportedly considering advertisements for Apple TV+, a potential shift that could impact its ad-free appeal, despite current low subscription prices.
After five years and substantial spending, Apple TV+ holds only 0.3% of streaming viewership, indicating the need for strategies to attract more subscribers.
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