Apple is in discussions with BARB to explore data collection for monitoring ad results on Apple TV+. This move reflects a strategy to potentially introduce an ad-supported tier on the streaming service, aligning with competitors like Netflix and Disney+.
Apple has already incorporated limited ads in live sports events and hired an ex-NBCUniversal executive for its video advertising team. Competitors' success with ad-supported tiers and subscriber boosts indicate Apple's strategic move to enhance revenue amidst reduced content spending on Apple TV+.
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