Amazon is successfully surpassing its internal video advertising revenue target of $1.8 billion, indicating strong interest from advertisers since introducing ads on Prime Video.
The shift in streaming toward advertising models is evident; major services like Netflix are adopting ad tiers, reflecting a broader trend in the sector.
Amazon's strategy focuses on integrating sports and live events into its programming, capitalizing on these aspects to drive advertising demand and enhance viewership.
Research indicates a significant growth in ad revenue for streaming services, with projections that five will exceed $1 billion in 2024 compared to just two in 2020.
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