Amazon is rolling out three new ad formats for Prime Video, including shoppable carousels during ad breaks and interactive brand trivia and pause ads, aiming to engage viewers and promote products.
Amazon's new pause ads, which bring up translucent overlays allowing viewers to add promoted products to their Amazon carts, provide an extended engagement opportunity beyond traditional ad breaks.
The introduction of these new ad formats follows similar features introduced by competitors like Hulu in 2019, reflecting a trend towards interactive and pause-activated advertising in streaming services.
Amazon offers an ad-free experience on Prime Video for an additional $2.99 per month, but many users opt for the cheaper ad-supported tier, reaching over 200 million global customers.
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