Throughout the conference, Amazon flexed its muscles as a studio entertainment giant and as a native element of the enterprise cloud infrastructure, integrating content with AWS and AI investments.
Amazon still has so much runway ahead of it just from improving the platform UI, which has faced feedback for being historically not easy to use.
The major change AMC announced allows users to create audiences without SQL coding, simplifying the process for non-experts and enhancing user experience.
Three separate Amazon ad buyers complained of painfully slow wait times for using Amazon Marketing Cloud, highlighting areas where Amazon must improve its ad platform.
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