Apple's attempt to create a universal content hub through the Apple TV app faces persistent challenges, largely due to Netflix's refusal to integrate its platform.
The rising costs of scripted television production and changing industry dynamics have pressured streamers like Apple to adapt their strategies, indicating significant shifts in viewer expectations.
Netflix's initial spending binge set high expectations across the industry, but recent economic factors have forced a re-evaluation of content investment strategies among all streaming platforms.
Despite the challenges, Apple continues to support features in its TV app that allow subscriptions and access to shows from various services, illustrating its effort to remain competitive.
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