Apple has announced a partnership with Alibaba to integrate advanced AI capabilities into iPhones sold in China, addressing a significant sales drop in the world's largest smartphone market. Previously exploring partnerships with companies like Baidu, ByteDance, and DeepSeek, Apple ultimately selected Alibaba for their AI capabilities. This collaboration is seen as critical for enhancing regulatory compliance in China and reviving sales. Apple's CEO Tim Cook noted that the rollout of their in-house AI solution, Apple Intelligence, has shown positive impacts on sales performance in regions where it has been implemented.
Alibaba confirmed a partnership with Apple to integrate AI features into iPhones in China, crucial for reviving declining sales in this key market.
Joseph Tsai stated Apple chose Alibaba for their AI capabilities over other firms, emphasizing the honor of partnering with such a prestigious company.
Apple faces hurdles in China despite earlier attempts with Baidu and exploring options with ByteDance and DeepSeek before settling on Alibaba.
Tim Cook indicated that the lack of Apple Intelligence contributed to underperformance in international sales, crucial for enhancing iPhone sales momentum.
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