Netflix's ad-supported tier, launched in November 2022 to alleviate subscriber losses, has quickly surged to 70 million monthly active users, representing over 50% of new sign-ups.
While Netflix has been slow to enter the ad-supported streaming landscape, its remarkable growth — noted by the sold-out advertising for its upcoming Christmas NFL games — highlights its successful adaptation.
The company anticipates further growth with upcoming live programming, specifically mentioning WWE's Raw airing in 2025, leveraging its strong existing viewership and advertising appeal.
With 282.7 million total global subscribers, Netflix's ad-supported plan reflects significant traction, as it shifts focus from subscription numbers to engagement metrics as a measure of success.
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