Apple stock has delivered a total return of roughly 350% over the trailing five years, thanks to its continued dividend increases and solid share-price performance. To give you an idea of just how fantastic that number is, the S&P 500 has delivered a total return of 100% in that same time frame.
Apple doesn't individually report advertising sales -- they're included in its overall services segment. However, the company's advertising potential across its family of apps and through the App Store is a still heavily untapped secret weapon.
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