2 Unstoppable Stocks to Buy and Hold for 2024 and Beyond | The Motley Fool
Briefly

Apple stock has delivered a total return of roughly 350% over the past five years, thanks to its continued dividend increases and solid share-price performance. The company's smartphone business is a significant driver of growth, accounting for $70 billion of net sales in the first quarter of fiscal 2024. Additionally, its services segment saw a noteworthy 11% increase in net sales from the previous year.
Apple stock has delivered a total return of roughly 350% over the trailing five years, thanks to its continued dividend increases and solid share-price performance. To give you an idea of just how fantastic that number is, the S&P 500 has delivered a total return of 100% in that same time frame.
Apple's advertising potential across its family of apps and through the App Store is a still heavily untapped secret weapon. According to a study by St.
Apple doesn't individually report advertising sales -- they're included in its overall services segment. However, the company's advertising potential across its family of apps and through the App Store is a still heavily untapped secret weapon.
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