Organizations that want to drive change effectively should focus on creating a tipping point, where a small group of conviced individuals can spark transformation. This group can catalyze a ripple effect that accelerates the overall uptake of change across the organization.
The research indicates that when merely 10-25% of individuals within an organization commit wholeheartedly to a new mindset, it creates momentum that encourages others to join in, leading to significant organizational evolution.
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