Expedia's short-term rental platform Vrbo is launching new ads to attract hosts, positioning itself as a stress-free alternative, contrasting its history with Airbnb's considerable market influence.
With a slogan that emphasizes relaxation for hosts, Vrbo highlights key differences from Airbnb, promoting its longer-term guest appeal and one-of-a-kind OneKey rewards program.
The OneKey rewards program, which allows travelers to earn cash for future stays, aims to drive growth for Vrbo, with over 30% of new users trying it after booking.
Expedia CEO Ariane Gorin noted in a recent earnings call that Vrbo has seen enhanced growth, linking it to the effective engagement of the OneKey program among travelers.
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