"We've created a new social network built around time. Social media has changed. It's no longer about connecting users with their friends. It's about followers, fans & filters - it's about content, not connection."
"Gen Z wants to feel more connected. It's why 'Close Friend' filters exist on socials. It's why sharing live locations 24/7 is all the rage right now."
"Friendships are now tiered, and the ultimate friendship badge of honour is being included in these more intimate content circles. Sharing your time is the next stage of connection."
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