The decision to drop “soup” from Campbell’s name signals a broader strategy to highlight its diverse product lineup, as the company seeks to appeal to a younger demographic.
CEO Mark Clouse stated, "Today we're so much more than soup," emphasizing the need to evolve beyond the brand's traditional associations.
The rebranding can be seen as an attempt to redefine Campbell’s identity in a market that increasingly values diverse offerings over traditional ones.
The collaboration between Crocs and McDonald's could represent a creative marketing strategy, turning a beloved footwear brand into collectible toy items.
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