"It was sort of emphasized to us, and I take it with me still today, that you have to spend a lot of time on distribution." Ugwi noted his initial oversight in focusing solely on product development instead of market strategies.
"Companies are going online, e-commerce is growing, leaving a lot of data trails where you can understand whether or not a company is going to do well." This insight underscored the importance of digital data in investment decision-making.
"Focus on distribution, not just problem and product." This key advice from 500 Startups mentors reshaped Ugwi's approach to building his business.
"I was kind of lacking in that area." Ugwi acknowledged his initial shortcomings in understanding market entry and the distribution aspect of his startup.
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