The article discusses the challenges small business owners and independent creators face in establishing their digital presence without budgets or professional staff. In response, Isracard and Wix have developed Hopp, a platform enabling rapid creation of a branded page equipped with essential tools for online selling, including payment processing and CRM. Nir Domshlak highlights that while social media has transformed visibility for 270,000 small businesses in Israel, it has limited control over customer interactions. Hopp addresses these issues by delivering professional branding and comprehensive management tools, democratizing access that was previously available primarily to larger companies.
In the current economic reality where every shekel counts, small business owners and independent creators find themselves fighting not only for customers-but also for their digital presence.
Hopp is a product by Wix, built especially for the 'social-first' world-that is, businesses that conduct most of their activity on Instagram, Facebook, TikTok, or WhatsApp.
Social networks changed the game for 270,000 small businesses in Israel, but they also created a problem: Only partial control by businesses over their visibility and connection with customers.
Hopp solves this issue with an innovative platform that gives businesses and creators the ability to build a unified and professional digital presence that accurately reflects their brand identity.
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