The revamped Target Circle program doesn't deliver on the promised ease, leading to confusion among shoppers who expected automatic discounts and better rewards.
Despite being loyal customers, frequent shoppers feel neglected, as the program's benefits remain the same regardless of how much they actually spend.
A viral TikTok highlighted frustrations with the new loyalty program, as many voiced dissatisfaction with the perceived lack of meaningful savings compared to spending.
Target Circle promised automatic savings, but the reality is that shoppers must actively seek and manage deals to see real benefits, contradicting the program's intentions.
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