Starbucks has set a new ambitious target for order preparation times, aiming for in-store and drive-thru orders to be ready within four minutes and mobile orders within twelve minutes. The company has also introduced restrictions on mobile orders, reducing the maximum items from 15 to 12. These changes coincide with CEO Brian Niccol's efforts to revitalize the brand following sluggish sales, which includes menu reductions and the dismissal of numerous corporate employees. This initiative reflects Starbucks' commitment to efficiency and heightened customer satisfaction amid growing competition.
Starbucks has implemented a new goal for in-store and drive-thru orders to be completed within four minutes, and mobile orders within twelve minutes.
CEO Brian Niccol is introducing various changes, including limiting mobile orders and streamlining the menu, to address declining sales.
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