#order-management

#order-management

Generative AI is dissolving the economic logic that made standardized enterprise software the only practical choice for most companies. What replaces it will be shaped not just by the rapidly evolving capabilities of this new technology, but by leaders willing to ask a harder question: Which workflows do we actually need to own?

Google is now displaying sponsored ads within the free listing grid results themselves within the Shopping tab, along with the ads that historically have appeared at the top of the page.

Immersive video allows marketers to engage buyers in new and innovative ways, creating a more impactful connection that traditional methods may not achieve.

Efficient business practices boost bottom lines, and finding the right balance begins with using the right productivity software tools. For entrepreneurs and small-business owners, time spent searching or navigating different tools could be better spent growing your company. Having the right productivity software in place isn't just convenient, it's essential for operational efficiency. The challenge many entrepreneurs face is balancing software costs with functionality.

Surveys suggest customers want to use AI for shopping and to see AI tools from retailers. In a CI&T survey conducted in 2025, 58% of 1,040 U.S. consumers said retailers should use AI to improve the shopping experience, and almost 75% said they were already using AI tools at least occasionally in their path to purchase. In a separate survey from Gartner last March, 56% of millennials said they would be willing to let AI handle or assist with some of their shopping tasks.

At a time when digital channels increasingly define commercial success, online marketplaces have become essential tools for small and medium-sized enterprises to reach customers and drive revenue. For many SMEs, marketplaces offer a ready-made audience without the significant acquisition costs of standalone ecommerce sites, but the simple act of listing product ranges isn't enough to guarantee results. To succeed, businesses must approach their marketplace presence strategically, optimising every element of their listings for discovery, relevance and conversion.

Nine in ten retailers globally are planning to raise their spending on artificial intelligence (AI) to optimise their e-commerce operations over the next 12 to 24 months, with online delivery execution a key area of focus. A total of 38% of European retailers identify speed, tracking and proactive communication around the delivery process as areas where AI can deliver the greatest impact.