"With these new capabilities, retailers will soon be able to link their product catalogs to ChatGPT. Thanks to integration with the Agentic Commerce Protocol (ACP), products will be directly available in the chatbot. Consumers will then be able to make purchases without leaving the conversation. Checkout is handled through a partnership with Stripe. This payment service ensures seamless, direct transactions within AI platforms."
"AI agents are playing a more prominent role on retailers' own channels. The Guided Shopping feature helps customers with personalized product recommendations and can conduct conversations in seven languages. Performance has doubled compared to previous versions. In physical stores, employees are supported by Agentforce Actions for POS. This feature provides contextual product information and loyalty data, enabling staff to better advise customers. Data 360 Zero Copy Access for Commerce connects storefront, marketing, and service data with real-time customer profiles."
Salesforce is updating Agentforce Commerce to let retailers sell on proprietary channels and consumer AI platforms like ChatGPT by linking product catalogs through the Agentic Commerce Protocol (ACP). In-chat purchases will be enabled, with checkout handled via Stripe and cross-platform secure payments supported through the Agent Payments Protocol (AP2). Online traffic driven by AI assistants surged 119 percent in H1 2025, and AI agents are expected to drive a substantial share of orders during Cyber Week. Guided Shopping provides personalized recommendations in seven languages, Agentforce Actions for POS supplies contextual product and loyalty data, Data 360 Zero Copy Access unifies storefront, marketing, and service data into real-time customer profiles, and Order Routing optimizes order processing by automatically routing orders.
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