Snapchat is set to test sponsored messages called 'Sponsored Snaps' alongside chat threads, marking its first ad placement in the app's main chat feature.
CEO Evan Spiegel emphasizes that Sponsored Snaps will appear as unread messages without notifications, allowing users to choose whether to engage with them.
Spiegel acknowledges the necessity for Snapchat to innovate its advertisement strategy, especially as their stock hovers near an all-time low.
The move is a strategic effort to enhance Snap's ad business, aligning with investor demands for faster growth in revenue.
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