Snap has filed a patent application for augmented-reality content items aimed at tracking user activity and redeeming promotions, highlighting their shift towards couponing.
This innovative technology will enable Snap to monitor user behavior over time, identifying key moments to alert users of potential deals via AR experiences.
The approach Snap is planning involves using AR for in-app purchase tracking, linking user interactions with product locations and promotions through visual identifiers.
Despite past challenges with its AR strategy, Snap maintains a strong user engagement with AR, competing amidst shifts in the augmented reality landscape.
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