Nike maintains its dominance in the sneaker industry but faces challenges as other companies aim to capture market share. Factors like growing wealth inequality mean Nike may cater more towards affluent customers, while competitors can attract budget-conscious shoppers. Brands emphasizing sustainability and ethical practices are gaining traction. Asics, for example, has seen significant growth due to its focus on high-performance running shoes, which may reflect a shift in consumer priorities, indicating potential risks to Nike's market supremacy.
Nike dominates the sneaker market, but as wealth inequality grows and sustainability becomes a priority, other companies may catch up by focusing on less wealthy customers.
Asics has experienced tremendous growth and is capitalizing on the demand for high-performance running shoes, positioning itself against Nike's market share in several regions.
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