SHEIN's 'test-and-learn' approach minimizes unsold inventory by producing fewer than 200 units upfront, relying on real-time customer insights to adjust production accordingly.
During the 2019 pandemic, SHEIN thrived by swiftly adapting to customer needs, successfully avoiding the excess inventory pitfalls that hampered traditional retailers.
The efficiency of SHEIN's model reduces costs and minimizes waste, making it possible to offer a wide variety of affordable, on-trend products without the risk of surplus.
Using data from its app, SHEIN confidently matches supply with demand, eliminating the traditional risks of overproduction in fashion retail.
Collection
[
|
...
]