Putting Culture at the Core of Your Business
Briefly

The article features Jerry Grammont, Jori Miller Sherer, and Mika Shino, who discuss how their brands represent cultural traditions through their products. Jerry emphasizes the Caribbean roots of Mabï Artisanal Tea and its mission to share local stories. Jori highlights the partnership with Indigenous artists to produce moccasins, aiming to honor their heritage. Mika shares how Issei Mochi Gummies reinvents traditional Japanese mochi for a new audience. Each CEO discusses the challenges faced in maintaining authenticity while scaling their reach and uplifts their communities in the process.
"At Mabï Artisanal Tea, we prioritize using local Caribbean ingredients, not only to create authentic flavors but to share the culture and stories behind them, fostering a sense of community and identity."
"Our partnership with Indigenous artists in creating the moccasins is more than just a business strategy; it’s a commitment to honor and uplift their heritage while bringing awareness to broader cultural narratives."
Read at Fast Company
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