Target plans to hire 100,000 seasonal workers this holiday season, offering its largest assortment of items ever, emphasizing low prices to attract selective shoppers.
Target marketers are focusing on demonstrating the value of their offerings, marketing reduced prices on items, with 5,000 price cuts made over the summer to support cost-sensitive consumers.
Inflation has led consumers to prioritize value in their holiday shopping, causing them to delay purchases until absolutely necessary, increasing competition between retailers for customer loyalty.
Despite challenges in maintaining customer loyalty due to rising competition, retailers like Target are striving to enhance the shopping experience and cater to price-sensitive consumers.
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