Brian Niccol stated, "There's a shared sense we have drifted from our core. We're refocusing on what has always set Starbucks apart--a welcoming coffeehouse where people gather, and where we serve the finest coffee, handcrafted by our skilled baristas." This encapsulates his commitment to return Starbucks to its original vision.
In his strategic overview after just two days on the job, Niccol expressed concern over the fundamental issues within U.S. stores, emphasizing that addressing these problems is essential as they significantly contribute to global profits.
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