The ongoing dispute between Walt Disney Co. and DirecTV is severely impacting both companies, especially during crucial broadcasts like Monday Night Football, as evidenced by a significant drop in viewership.
The blackout affecting DirecTV customers has resulted in a notable decline of 9.7% in viewership for Disney's Monday Night Football, translating to potential losses in advertising revenue.
DirecTV viewers were also unable to watch major events like the US Open finals due to the impasse, exacerbating viewer dissatisfaction and resulting in a $20 refund offer from DirecTV.
With a sizable portion of cable TV lost due to the dispute, Disney's ad revenue for Monday Night Football is projected to plunge as key consumer bases remain blocked from the content.
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