"It's been hugely frustrating-saying we're going all EV then 'nothing'," admits Glover in an interview with BBC's.
"Jaguar plans to do this by following through with its commitment to electrification, which is a bold move considering many automakers are backing down on their EV plans."
"Glover says that Jaguar will also be elevated from a premium brand to a super-luxury brand that won't lift a finger unless it can sell one of its models for more than $155,000."
"He references luxury handbag maker Hermes as an example, noting that nobody needs the luxury bag, but if sister-brand Range Rover can rake in the sales by positioning itself as an 'irrational need.'"
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