Instagram is enhancing its messaging features by introducing photo editing tools and custom stickers, aiming to integrate chat functionalities more closely with Stories.
With new themes for DMs and fun elements like the birthday cake icon on Notes, Instagram is making direct messaging more visually appealing and personalized.
According to Adam Mosseri, Instagram's emphasis on messaging is tied to how it influences content ranking, encouraging creators to make shareable posts.
Mosseri suggests that to increase reach, creators should focus on content that users would want to share, highlighting the importance of DMs in user engagement.
Collection
[
|
...
]