Online reviews are crucial for small businesses, as 90% of prospective customers check reviews before purchasing. No positive online presence means lost business.
Adam Levy's strategy includes sending automated emails which encourage customers to leave reviews, both positive and critical, opening communication channels for feedback.
A negative review hit Levy hard, as it stemmed from a misunderstanding with a customer. It's essential to balance immediate emotional reactions with thoughtful responses.
Maintaining a five-star rating requires proactive measures, including inviting feedback directly from customers to counter potential negative reviews before they occur.
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