Rothy's, a direct-to-consumer footwear brand, experienced its best sales year after hiring Jenny Ming as CEO. Under her leadership, sales grew 17% to $211 million in 2024, surpassing the stagnation of the overall U.S. footwear market. The company benefited from expanding its wholesale business and strengthening its brick-and-mortar presence. Ming's strategy includes channel diversification, acknowledging the need for retailers to adapt to a new reality where online and physical sales work together for profitability.
Ming noted, "A lot of people are like, why would you be on Amazon? Because people do a lot of searches on Amazon. If we weren't there..."
Ming emphasized that retail fundamentals are crucial, stating, "To me, it's really thinking a little bit more holistically and broadly..."
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