Athletic Brewing is leading the charge in the non-alcoholic beer movement, which is driven by Gen Z's mindful drinking habits and healthier lifestyle choices.
Bill Shufelt shares his journey of leaving a successful financial career to create Athletic Brewing, driven by his own experiences of healthier living after quitting alcohol.
Eleven years ago, I stopped drinking for lifestyle reasons, aiming to improve my health and social experiences, but found limited non-alcoholic options available.
Shufelt emphasizes the need for innovation in the non-alcoholic beverage category, as consumers increasingly seek healthier alternatives in bars and restaurants.
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