"Having spent 22 years living in Dallas and eating at some of the best BBQ joints in the world, I can say unequivocally that BBQ sauce, while great, is the least important aspect of an authentic BBQ experience. It's all about the wood, the smoke and lots of patience."
"I remember watching Mike open a Ziplock bag of smoked chips. After getting a whiff of a delicious BBQ smell, he told me he'd tried to nail aroma at Frito for 15 years and could never crack the code."
Jared Drinkwater co-founded Low and Slow, a wood-smoked snack brand, in 2019 with Mike Zbuchalski. Inspired by his BBQ experiences in Dallas, Drinkwater created smoked chips using a unique rub. To scale production, he collaborated with Zbuchalski, a former Frito-Lay executive, to develop a novel manufacturing process. Their goal is to establish a successful business in the competitive snack market, leveraging innovative techniques to deliver authentic BBQ flavors.
Read at Entrepreneur
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