Hallmark Media's transformation of HMN into Hallmark+ marks a pivotal shift towards original streaming content while maintaining a strong commitment to their traditional cable offerings.
John Matts, COO of Hallmark Media, emphasizes, "The linear business is extremely important to us," showcasing their intent to keep cable offerings robust even as they expand into streaming.
The launch of Hallmark+ will see 18 new movies and six original series within four months, including unique content like a Christmas scripted series and a lifestyle show starring Lacey Chabert.
Despite the streaming expansion, Hallmark Media asserts that it will not adopt a 'next day on Hallmark+' approach, indicating a distinct separation from certain competitors' strategies.
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