Costco's latest foray into precious metals includes platinum bars and Canada Maple Leaf coins, both priced at $1,089.99, reflecting growing popularity in e-commerce sales.
Costco has found that sales of its gold bars are generating substantial revenue, hitting between $100 million and $200 million per month, though profits from these sales remain low.
The addition of precious metals offerings enhances Costco's value-driven reputation, akin to the appeal of its well-known rotisserie chickens, capturing customer attention effectively.
As demand rises, surplus stock quickly sells out, prompting consumers to monitor the availability of gold, silver, and now platinum through dedicated forums like subreddit-Costco Precious Metals.
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